Shell Wants to Help the World’s Motorists Save - HongKong motorists second worst at saving fuel

Hong Kong Drivers are the Second Worst at Improving Fuel Economy, According to a Report

Shell Hong Kong unveils a new global initiative to help motorists save 10% or more fuel while driving today.

The programme, which will investigate how much fuel drivers can save, will consist of three elements: first, understanding how drivers think and feel about fuel economy; second, equipping drivers with information and skills to drive more efficiently; and third, helping stimulate drivers’ awareness of fuel efficient driving practices by demonstrating the impact of using Shell fuel with fuel economy formula and Shell FuelStretch tips combined can have.

The “understanding” element begins today in Hong Kong, with the publication of a new Shell-sponsored report revealing how motorists in 11 countries might be inspired to modify their driving habits to save fuel. Findings reveal a gulf in knowledge and action, with very few motorists being aware of the range of things they can do to help save fuel. The report highlights are:

• 4 in 10 of us have never checked our mileage
• Over 6 in 10 of us have never tried to improve our fuel economy
• If we knew it would help the environment, over half of us would try new ways to save fuel but saving money beats benefits to the environment as a reason to save fuel
• 75% of drivers in Hong Kong have never tried to improve fuel economy, ranked second worst among all 11 countries and only slightly better than the worst performing country, Singapore
• 6 in 10 of drivers in Hong Kong would be persuaded to be more fuel economy active if there was proof they could save money

Wilson Li, General Manager – Retail of Shell Hong Kong Limited commented, “If collectively the world’s motorists were to save 10% of the fuel we use, we can calculate roughly that 176.5 billion fewer litres could be used each year; that’s about 70,000 standard swimming pools!”

Wilson Li continued, “If every driver were to use 10% less of fuel in Hong Kong, we could save roughly 98.4 million fewer litres of fuel each year - which is approximately the same amount of water contained in 39 standard swimming pools.”

Ringo Lee, Vice Chairman of The Institute of the Motor Industry Hong Kong, supported the findings, and said, “In general, drivers in Hong Kong are not knowledgeable about how to save fuel and how improving fuel economy can save money and help the environment. Education should be a priority.”

The report also found that motorists need proof of the benefits of improving fuel economy. As a result, Shell Hong Kong has begun working with real life drivers to show how savings of 10% or more fuel is achievable using a combination of Shell fuel with fuel economy formula and Shell FuelStretch Tips.

Shell has a long heritage of innovation in fuel economy. In the 1920s demand for motor cars and gasoline increased significantly so Shell introduced Shell Dynamin, a fuel that offered some of the most advanced engine efficiency of its time. In the 1950s Shell fuel included a proven mileage ingredient, Shell ICA.

In 2006 Shell launched “Shell Unleaded with fuel economy formula” and set a Guinness World Record for fuel economy by helping a couple from Australia, John and Helen Taylor, to circumnavigate the globe using only 24 tanks of Shell Unleaded with fuel economy formula, which is now available at 8,752 Shell stations.

Source: shell.com