Yup, you heard that right! SUV major
M&M is now thinking of entering the 2 wheeler market in India. It is supposed to be in talks with Chinese auto major "
Lifan". The rural market is what seems to be drawing M&M towards the two wheeler segment which has not been as exciting in the recent past. 2 wheeler majors have faced a down trend in sales as customers are either buying cars or the high prevailing interest rates are keeping them from buying a two wheeler. However, M&M might price their products very competitively to beat the other players. Since the products are for the rural market, this could well be a stint at capturing the profits at the base of the pyramid. Lets see how this brews up! Here is a glimpse of what could be riding into India.
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